Colors are lame - the sprezzatura approach to our website design

Many people look up to as tastemakers. As of 2024, it’s our position that colors are lame. If we recap the history of the web, at first, websites with light color backgrounds were popular. This is best examplified by Apple:

Then, a few years ago, a genius web designer, whose name has been lost in the mists of time, said: hey, what if I make the background dark. This started the trend of dark websites. This trend was so powerful that even Apple was forced to change to a dark background.

One thing that didn’t change was that websites used pops of color to add some flash to websites. Well, that was until Pragmatology showed up on the scene. We believe that websites should be entirely black AND white, with shades of gray. Just take a look at our award-deserving website:

This is the future! Here’s the subversive genius of our approach. If you pick some thoughtful color scheme, it means you’re playing into other people’s hands. People expect to see colour. When you pick a color, it means you are trying. What if you pick the wrong color? People will say: he tried, but failed! Colors are very subjective, no color will be liked by everyone. That’s why black - the absence of color - is so cool. Like if you wear a black turtleneck, it means you are not trying to impress anyone.

There’s an Italian word for this: sprezzatura, ie studied nonchalance - graceful conduct without apparent effort. This is the way.